Prof. Ahmed Elmansouri (UAE)

Ahmed El Tigani is the founder and leader of Al Rawabi Dairy Company from 1989 to present. He had a visionary dream to build a farm in a desert. An endeavor all saw as a mission impossible, he has proved them wrong, by following a personal passion to bring the dairy industry to the much needed UAE population. Starting with a farm of 500 imported cows, Ahmed has led the company to grow to a herd of 13,500 cows, and an annual turnover of around 200 million USD. He have led many great successes in the company, such as introduction of the plastic bottles in 1991 to the UAE market, first introducing pasteurized juices in the region, and to be the first company to launch functional products in the dairy industry - such as Nutree Boost, Omega-3 milk and Super Milk. The innovation is at core of my everyday thinking, since all products are enriched with multivitamins and minerals, and designed to help solve the health concerns of the GCC population. The company today is awarded with ISO 9001, ISO 14003, ISO 22000, HACCP certifications and has received many local and international recognitions such as Super Brand Award, Best Environmental Practices, as well as being listed among the 40 strongest brands in the Arab World by Forbes Magazine.